Fractional Product Lead for B2B Startups
I help Seed and Series A startups make better product decisions, find product–market fit, and scale with clarity — as a Fractional Product Lead
How do I help?
I act as your Fractional Product Lead, owning product direction so you can focus on growth, sales, and fundraising
I define a clear product vision, strategy, and help build an outcome-driven roadmap
Services
- Fractional Product Lead
Best for Seed and Series A startups. I work closely with founders as a part-time Product Lead.
- Product strategy & roadmap ownership
- Sprint & backlog prioritization
- Product reviews & metrics tracking
- PMF and metrics focus
2. Have a custom project to be done?
For clearly defined, high-impact initiatives, I fully own a specific product initiative from discovery to delivery.
Examples can be, but not limited to:
- MVP build for a new product
- Major feature launch
- Onboarding or activation revamp
Who is this for?
- B2B & SaaS startups
- Seed to Series A
- Founder-led product teams
- Startups that want clarity, not chaos
Why a Fractional Product Lead?
- Outcome-driven, not feature-driven – focused on impact, and not just shipping
- Ideal for early-stage uncertainty – Perfect when PMF is still evolving and needs iteration
- Flexible & low-risk – Scale up or down as your startup grows
Frequently Asked Questions
How is a fractional Product Lead different from a consultant?
A consultant gives advice. As a fractional product lead, I own outcomes. I work closely with founders and teams, participate in planning and reviews, and stay accountable for roadmap, priorities, and impact.
How much time will you actually spend with us?
I typically dedicate 20 hours per week. The exact split is agreed up front to ensure focus and impact.
Will you work hands-on with my team or just at a strategy level?
Both. I set direction and work hands-on with your PMs, designers, and engineers to ensure execution aligns with outcomes. The goal is clarity + momentum.
What stage startups do you work best with?
I work best with seed and series A B2B startups.
Can you help if we don’t have a PM yet?
Yes. I can act as the first product leader, offload the product work from founders, set up product foundations, and help you hire and onboard your first PM when you’re ready.
What if we only need help with one specific initiative?
Yes, I can fully own a clearly defined initiative (MVP, major feature, onboarding revamp, pricing experiment) with fixed scope and timelines.
What if it’s not working out?
Engagements are designed to be low-risk and flexible. If it’s not a good fit, we can close the engagement with a short notice period.
Contact
siddhantkul136@gmail.com